Blog

  • The orchestral beauty of successful marketing

    In terms of metaphors, I’ve not heard this before,  so I’m going to run with it. Basically, if you’re short of time and can’t read on, I’m goign to be suggesting that in an orchestra with a lot of different instruments, playing a number of complementing tunes, counter tunes and accompanying tunes end up with…

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  • “This is my truth, tell me yours”

    Is telling the difference between real and fake much more about context than quality?

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  • The Bic vs The Bot

    The Bic vs The Bot

    Based on the back of Stephen Macdonald’s post here where he updated 21 blog posts on 3 websites and saw a rather significant uplift in traffic on them all, I was a little skeptical as to the quality of content that a generative AI bot could, well, generate. Ao I thought I’d try it myself. …

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  • Chat GPT

    Chat GPT

    This is the output of an experiment posed by Stephen Macdonald in his post here.  Please read the introduction to this blog before continuing below: How do you ensure the quality and reliability of freelancers, especially when considering hiring them for critical projects or tasks Research and Background Checks: Conduct thorough research on freelancers’ backgrounds,…

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  • PERPLEXITY

    PERPLEXITY

    This is the output of an experiment posed by Stephen Macdonald in his post here.  Please read the introduction to this blog before continuing below: What specific industries or types of projects are best suited for hiring freelancers? The specific industries or types of projects that are best suited for hiring freelancers can vary widely, with…

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  • Five great reasons to hire a freelancer

    With over 4 million self employed professionals in the UK alone, it seems that the business community are looking more and more to the freelancer to help smooth the planned, and unplanned, peaks and troughs in our world of commerce    Here are the top five reasons why you should be hiring a freelancer: Bart Day…

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